Blogging guidelines

I've been asked to put together some blogging guidelines for my current client. It's quite a challenge. Writing them is like writing a good blog entry: succinct, readable, tell you something you didn't already know, link to more information. And you never know your audience.

The fist draft has gone to some of the company's existing internal bloggers for comment. They range from the group CIO (he joined last week) to a lady whose job is to post responses to blogs and messageboards to soothe aggravated customers. Plus my personal favourite blogger, the Europe CIO, and a number of other movers, shakers and mavericks. They are a really good collection of interesting people. I can't wait to see what response I get.